Each Barrel Hunter Club member will receive a premium welcome kit as their first touchpoint with the brand.
During the market research phase of brand development, the consumer demand was evident in that when entering into an exclusive club, especially a digital first club, it was imperative to have a strong opening statement of value to each member.
The Barrel Hunter Club used this research to inform the direction on the welcome kit being offered to each new guest.
This premium welcome kit is a true statement piece. Comprised of high quality materials throughout, this kit will be a mainstay in many of The Barrel Hunter Clubs cellars, wine rooms or the like.
Each kit contains:
- Branded wooden box
- Custom wine cooler
- Printed silk scarf
- Steel ice cubes
- Personalized membership card
- Welcome brochure